I create beautiful, usable, digital products and experiences.
A creative strategist specializing in multi-channel user experience design, digital product development and eCommerce.
It depends. The details of the process I follow will depend on a number of factors: the project, the client, the budget, the deadlines.
After earning a BFA in photography from the University of the Arts, I began a career in graphic design, serving as Art Director for several small companies and a large advertising agency in addition to full-time work as a freelance graphic designer.
In 2010, I decided to further my education and enroll in Temple University’s Master of Landscape Architecture program. During the three-year program, I created construction documents, master-plans, 3-D renderings, and information graphics.
Whether I am designing plans for a 300-acre urban park or an iPhone app, I approach each design with the same thought process — to make a product as efficient and attractive as possible.